Be There Now
The world's first global immersive experience for the FIFA World Cup 2026
Transforming how fans experience the FIFA World Cup through cutting-edge immersive reality technology
What is L1VE?
L1VE Immersive Experience
- Pure stadium atmosphere
- Choose your viewing angle
- Buddy system connectivity
- Active community engagement
Traditional TV Broadcasting
- Commentary overlay
- Fixed camera angles
- Passive viewing
- Limited engagement
"We're not television. We are the venue."
The Challenge: Emotional Distance & Missed Opportunities
Lost Stadium Magic
Traditional broadcasts fail to convey the full energy, emotion, and player proximity of the World Cup Final stadium to home fans.
Evolving Fan Expectations
Modern fans, especially younger demographics, demand immersive, interactive experiences beyond passive viewing, reflecting their digital lifestyles.
Untapped Potential
FIFA is missing opportunities to rejuvenate its fanbase, attract new demographics, and develop innovative monetization models.
Commercial Streams Overview
Re-Sale Logic
- B2B with Telcos & Resellers (e.g. major electronics retailers)
- Bundles of 3–5 tickets, €20 each
- Partner discount 20–35%, event-specific promotion
D2C Logic
- Ticket price €20 per match
- First 12 months: 80% B2B / 20% D2C
- Selective marketing by regional fan groups
By-Through Logic
- Partners: FIFA, broadcasters, major streaming platforms (e.g. ESPN, Fox Sports, beIN Sports)
- l1ve.com distributed on partner platforms
- FIFA World Cup 20% revenue share model
Brand Partnerships
- Always-on content (free or barter with brands)
- Timeless content = sales trigger + ad monetization
- Partners: Adidas, Coca-Cola, Visa, Wanda Group, Qatar Airways
Consulting
- Ensures partner concepts are implemented for FIFA World Cup
- Additional revenue stream (e.g., event-specific consulting)
- Alignment with all other streams and FIFA objectives
Why FIFA World Cup 2026? Why Now?
FIFA World Cup Viewers
Global viewership of FIFA World Cup (2022) highlighting massive scale
Global Football Fans
Massive worldwide community creating unparalleled engagement
Core FIFA World Cup Fans
Core FIFA World Cup fans (15% of 1.85B viewers) showing deep interest
VR-Ready Football Enthusiasts
Football-affine VR users (7% of core fans) ready for immersive experiences
FIFA World Cup as the ultimate global event – capturing the convergence of technology readiness and core fan engagement
The Revenue Funnel
1.85 Billion World Cup Viewers
Total addressable market from global FIFA viewership
277.5 Million Core Football Fans
15% of global viewers – a highly engaged audience
19.425 Million VR-Ready Users
7% of core fans with VR technology and willingness to pay
0.1%-1% Conversion Rate
Conservative estimate based on massive scale and adoption of premium sports content
€38.85M-388.5M Annual Revenue Potential
Ticketing Revenue Scenarios
0.1% Conservative
Annual Revenue: €37M (1.85M Tickets)
0.5% Realistic
Annual Revenue: €185M (9.25M Tickets)
1% Optimistic
Annual Revenue: €370M (18.5M Tickets)
Based on €20 ticket pricing targeting core football fans with 22 tickets per year average purchase, from an audience of 1.85 billion World Cup viewers.
FIFA Partnership Models
Model A: Revenue Share (20%)
20% of net revenue
Strong alignment with FIFA's success
Growth incentives directly linked to performance
Model B: Performance-Based Share
20% revenue share + milestone bonuses
Incentivizes achieving key viewership/ticket targets
Rewards significant fan engagement milestones
Existing FIFA World Cup Sponsor Ecosystem
Immersive Sponsorship Opportunities
Virtual Hospitality
Premium branded experiences within the virtual environment
Stream Integration
Contextual brand placement throughout the immersive experience
Device Partnerships
Co-branded hardware bundles and exclusive access packages
Sponsorship Revenue Potential
Based on a ticket price of €20 per match and various conversion scenarios from World Cup viewers, here's the projected revenue potential and FIFA's share:
Considering FIFA's share from ticket revenue alone, we aim for a realistic target:
Maximum Potential
FIFA's 20% share at 1% conversion
Realistic Target
FIFA's 20% share at 0.5% conversion
FIFA's share from ticket revenue (20% revenue share model):
0.1% Conversion: €7.4M
0.5% Conversion: €37M
1% Conversion: €74M
Global Market Distribution
Europe
30%
Strong football tradition and established fan base
North America
30%
Hosting region, growing football market
Asia Pacific
25%
Rapidly growing football fanbase with massive viewership
Other Regions
15%
Emerging markets with significant potential
North America + Europe = 60% of target market in established fanbases
Complete Financial Picture for FIFA World Cup 2026
Year 1 Conservative
€37M baseline revenue (0.1% conversion)
Minimum guaranteed returns
Year 2-3 Growth
€185M realistic target (0.5% conversion)
Market expansion and adoption
Long-term Upside
€370M+ potential (1%+ conversion)
Full market penetration
Proof of Concept: Netflix for FIFA World Cup
Just as Netflix revolutionized the series experience, L1VE transforms the FIFA World Cup experience.
New Feeling
of test users report a "completely new feeling" when consuming the FIFA World Cup.
Dwell Time
average increase
Emotional Connection
measurable increase in emotional connection to the players.
We have already developed functional demos that impressively demonstrate the potential of L1VE. Let us show you what the future of the FIFA World Cup looks like.
Strategic Partnership Benefits
Innovation Leadership
Position FIFA as the pioneering force in football technology, attracting next-generation fans and premium partnerships
Guaranteed Returns
At least €37M baseline with proven revenue streams and conservative conversion assumptions
Sponsorship Premium
Unlock up to €370M in new sponsorship categories impossible with traditional broadcasting
Global Reach
Access untapped markets and demographics whilst strengthening core fanbases for the FIFA World Cup
"Fans experience the FIFA World Cup like never before – Be There Now"
FIFA leads the transformation of the FIFA World Cup into an immersive global experience
- €37-370M annual revenue potential
- First-mover advantage in sports Immersive Reality
- Premium fan engagement at scale
- Sponsorship innovation leadership
"This isn't about watching football. This is about being at the World Cup Final Stadium from anywhere in the world."
Ready to transform football forever?
Be There Now
The world's first global immersive experience for the FIFA World Cup 2026
Confidentiality Notice
The content and presentation of this material are the sole responsibility of MWS ENTERTAINMENT GMBH, prepared on behalf of L1VE. This document is confidential and intended exclusively for the addressed recipients. Any reproduction, distribution, or disclosure to third parties without prior written consent is strictly prohibited.
L1VE x FIFA –